Who is Swiss Deli?

Swiss Deli is an artisan manufacturer of continental style delicatessen meats and smallgoods based on proven traditional European recipes and production methods that contribute to unique and delicious flavours of our products.

Established in 1982, Swiss Deli was a partnership of two enterprising Swiss travellers – a butcher and a banker, who saw an opportunity to manufacture and market a range of quality meat products inspired by traditional Swiss recipes within the city of Auckland.

The name for the products grew, touching the hearts of many New Zealanders and gaining Swiss Deli reputation for its superb quality and taste. Customers have come to include all major retail food stores, top restaurants, hotels, cafes and caterers.

Today, more than 30 years later, Swiss Deli has grown into one of the leading New Zealand manufacturers that continues to operate and proudly manufacture a wide range of the highest quality delicatessen foods for customers New Zealand wide.

With the recent acquisition by JR Wholesale Meats, the products are now available through Online Meats and at the shop at East Tamaki. We are fortunate that we have been able to retain the original Swiss Deli’s specialized staff, ensuring the quality and traditional flavour of all the products are maintained.

What Makes Swiss Deli Stand Out?

Taste – Uncompromising on authenticity, the Swiss Deli factory still follows time honoured European traditions with highly prized recipes known only to our Swiss trained butchers. Highly regarded and acclaiming a strong reputation – today our products remain known as New Zealand’s best.

Health – Almost all Swiss Deli products are 100% gluten FREE, 100% fillers FREE and 100% FREE of artificial colouring and genetically modified ingredients.

Quality – Swiss Deli’s small goods is quality unsurpassed. The company demands high standards from all its suppliers. Thus, we only use the highest grade meat and only from the accredited meat suppliers.

Food Safety – All Swiss Deli produce has always been incorporated with strictest hygiene standards. The company is operating under fully government (MPI) accredited Food Safety Program.